Since 2022, POFOREAL has curated the design and commercial roadmap for FYOGS. By leveraging high-profile celebrity collaborations—notably with Dong Jie—and top-tier buyers, we achieved a single-stream volume of 1,000+ units. FYOGS now stands as a benchmark for independent Chinese design, balancing high-premium positioning with mass-market resonance.
CLIENT
FYOGS
YEAR
2022
INDUSTRY
Independent Designer Bags & Leather Goods
ROLE
Full-case Design & Operations, Celebrity Marketing, Buyer Channel Expansion, Digital Distribution.
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